4K More Creative is a creative agency I have worked with. They needed a full rebrand package which would include; Brand Consulting, Logo Design, Color Pallet, Font Options, Style Guide, Pitch Deck Template, and Internal, external, and social media assets. Shuree Danyell the CEO and Creative Director of 4K+ also needed a personal brand and resume as part of this project. I was responsible for this rebrand project and created all the assets they needed. I also worked as a consultant for other parts of their business as well.

I worked closely with Shuree for creative direction to bring her vision to life while pushing it further with my creative consulting and contributions to the project.

To get the logo done by the deadline, and to have another creative mind to generate extra ideas, I brought Collin Schlicht on to help with initial comps. We both generated several rounds of logo comps for this project, ultimately we landed on one of my logo designs for the final.

I also needed to come up with a style guide for both the 4K+ Brand and Shuree’s Personal Brand. The style guides would include font options and a color pallet. As with all my clients, I recommended no more than 5-6 colors total for brand cohesion for each brand, which is the industry standard for brand color pallets. However in order to meet the clients desired vision for both brands collor pallets, the final products have more color options than what I would advise.